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No Fixed Abode, Home Counties, United Kingdom
I’m a 51-year-old Aspergic CAD-Monkey. Sardonic, cynical and with the political leanings of a social reformer, I’m also a toy and model figure collector, particularly interested in the history of plastics and plastic toys. Other interests are history, current affairs, modern art, and architecture, gardening and natural history. I love plain chocolate, fireworks and trees but I don’t hug them, I do hug kittens. I hate ignorance, when it can be avoided, so I hate the 'educational' establishment and pity the millions they’ve failed with teaching-to-test and rote 'learning' and I hate the short-sighted stupidity of the entire ruling/industrial elite, with their planet destroying fascism and added “buy-one-get-one-free”. I also have no time for fools and little time for the false crap we're all supposed to pretend we haven't noticed, or the games we're supposed to play.

Tuesday, February 6, 2018

T is for Toy Fair '18 Reports - Jada

Another company being handled in the UK by Amerang is Jada, a Hong Kong based Chinese toy manufacturer, clearly with some clout as they are in the business of buying into licenses for franchises like Harry Potter and . . . The Bat Man!

A set of 1:24th scale Batmobiles, from the original TV series and running through the movies of recent years. Each model comes with a figure which technically should be around 75mm for 1:24th, but they didn't look that tall to me, closer to 60mm maybe (1:30th), but I'm very bad a judging size away from a measuring stick. Still, the catalogue states 2.75-inches, which is about 71-and-a-bit millimeters by my measuring stick, when I'm near it.

The TV Batmobile is a nice little model, and - unlike the NJCroce one, does run, as a freewheeler. The boy wonder who is fixed in a sitting position seems to be on the [orange] Batphone!

There is also, as can be seen; a smaller version, as there seem to be for all (five?) of them. I can't remember if a scale was given but it looks to be half-size, so around the 1:48th mark and there don't seem to be figures with the diminutive models.

The back of the box suggests five man-bats to collect at the moment, and note that while they don't have the bases of the Harry Potter figures we looked at earlier; there does appear to be one on the pre-production figure used for the box-art!

'Hollywood Rides' suggests that if not Batman's enemies, there will be further extensions of the range into other film franchise characters. I think it's about time we had Clint Eastwood and 'pal'with a Confederate Wagon-team! "Three-cheers for the Confederacy!" . . . Pat . . . pat . . . pat .

Or . . . how about "The Laaast of the vee-ate inn'tercep'tuz", now - that's a toy I'd like to see!

Meanwhile, the catalogue has photographed them better than I did, but their snappers are probably paid well for the task, so they should be better! And it's another version of Batman.

Jada are also marketing these . . . sort of super deforms; in die-cast? Let's be honest here, this stuff is purely for kidult's man-caves, I mean; who wouldn't want 4-inches (that's half a small foot!) of deformed Halo Space Marine die-cast metal falling on their glass-topped coffee-table, during cleaning or because they caught the sideboard with an elbow in passing! If you drop that Hulkbuster on your foot; you're off to A&E!

However - my cynicism aside, any move away from polymers is a good thing, no matter how much we might like our vintage plastic figures . . . let's get them all to that position - vintage.

And that's four-more licenses! If there was one stand-out point being made at the Toy Fair it was that licensing is everything and everything can be licensed. For instance Monopoly (as we will see in a future post) is no longer just a board game from Hasbro-Parker (or even Parker-Hasbro!), it's a licensable brand-mark to be hired, with conditions, for specific periods, to third parties, hence the literally hundreds of versions out there, some of which don't even use the original play-mechanisms . . . but many of which have nice figures!

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